USDA, ERS, June 2008. Almonds Lead Increase in Tree Nut Consumption. Amber Waves. http://www.ers.usda.gov/AmberWaves/June08/Findings/Almonds.htm
Americans increased their consumption of tree nuts by 45 percent between the mid-1990s and mid-2000s, with almonds being among the favorites. Promotional programs that advertise the nutritional value of nuts, including beneficial levels of vitamin E and omega fatty acids, have likely contributed to the upswing in per capita nut consumption. The trend toward healthier eating has also played a role, along with the increasing popularity of Mediterranean and Middle Eastern foods that contain nuts. Strong domestic and international demand for U.S.-grown tree nuts has helped keep prices up despite increased production.